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Recognize and Reward Customers

Is Your Loyalty Program Relevant and Sophisticated Enough to Keep Customers Coming Back?

If you could peek into the wallets of the average American consumer, there is at least a 75 percent chance that you’d find a loyalty card inside – often, more than one, according to surveys from Forrester Research. A recent report from the CMO Council stated that the average U.S. household is enrolled in more than 14 loyalty and reward programs – though they are only active in fewer than half. Thus, simply creating a loyalty program is not enough; retailers and brands must continue to engage with their loyalty members in a way that is relevant and tailored to their unique shopping behaviors and preferences if they want these programs to impact long-term customer loyalty.